Superhero Mascara - Volumizing Mascara for Sensitive Eyes

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IT TRANSFORMS YOUR LASHES! Stretches the look of your lashes wider and longer for eye-opening results! *Results observed in a consumer panel survey.

SKIN-LOVING INGREDIENTS Infused with Super Black pigment, collagen, biotin and peptides condition as you coat.

DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

FIND THE BEST MASCARA FOR YOU! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

SUPERHERO MASCARA • Elastic Stretch Technology stretches the look of your lashes wider and longer • Lash-changing power brush wraps each lash in a lengthening cape of color REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume 96% said lashes looked stretched! Results observed in a consumer panel survey.

LASH BLOWOUT MASCARA • Intensely saturated black pigment delivers bold definition • Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! 93% say product does not flake Results observed in a consumer panel study. Results observed in an instrumental study.

HELLO LASHES+ MASCARA WITH LASH CARE SERUM • Volumized, defined lashes instantly • Gentle removal for less lash loss • Lash-loving formula for soft, cared-for lashes REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes 93% say lashes look fuller

CUSTOMER REVIEWS Superhero Mascara: 4.5 out of 5 stars, 10,979 reviews Lash Blowout Mascara: 3.9 out of 5 stars, 630 reviews Hello Lashes+ Mascara: 4.4 out of 5 stars, 1,363 reviews

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